What is in a name?
Emily, Jack, Ricardo, Madison, Xavier. When it comes to selecting a name for a child the possibilities are endless. For those of you who have children or have been involved in the naming process, it can seem like an insurmountable task. There are so many nuances and factors to consider aside from the way it rolls of your tongue. After all, a name is not just a name, but rather a key element in shaping or defining one’s identity. What may surprise you is that choosing a name for an organization isn’t all that much different and presents many of the same challenges.
So what exactly is in a name and how did our organization come to be known as The Abreon Group?
A little more than six years ago, the senior leaders and managers of a rapidly evolving classroom training company, known then, as SARCOM Enterprise Education, came to the stark realization that our name no longer described who or what we had become. And so we did what teenagers and pre-adolescents across America threaten to do as the ultimate expression of parental outrage, we set about the process of changing our name to better reflect who and what we had (and hoped to) become.
The first step in this process was to determine the core qualities that defined who we were (both in our own minds and in the minds of our clients). And what we saw was that the words that were once used to describe us, words like trainers and documenters were being replaced by words like experts, thought leaders, consultants, educators, strategists and partners.